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Doctors File False Advertising Complaint Over Hidden Health Risks of Gas
By Geoff Dembicki, DeSmog Dr. Melissa Lem was shocked when she saw an advertisement from a major Canadian fossil fuel lobby group showing young parents and their two children happily cooking a meal...
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Netflix and the Terrible Tendency Toward Isomorphism
Since the value of Netflix’s share price began plummeting last November due to some numbers that seemed to portend an overly competitive market and a stagnated growth, the US subscription streaming...
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Oh Dear, Zuckerberg Wants to Make Whatsapp a Money Maker
After widespread criticism of his focus on its misnamed metaverse, which is rapidly turning into a financial black hole, Mark Zuckerberg has announced he is to focus on to trying to squeeze as much...
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What if the Current Use of Your Product Were Banned?
Have you ever used a knife as a screwdriver or a shoe as a hammer? If so you repurposed a product for an application that the producer did not foresee. You put the product to another use. This idea...
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Make the FBI Happy: Install an Ad Blocker
The growing numbers of people around the world now using ad blockers — over 300 million on computers and 530 million on mobiles — now have the support of an unexpected ally: the FBI, which has just...
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How the US Military Used Magazines to Target ‘Vulnerable’ Groups With...
By Jeremiah Favara, Gonzaga University In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising,” Jeremiah Favara, a communication scholar at Gonzaga...
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How One Company is Changing the Face of Real Time, Free Promotion: Goodviser
— The marketing and advertising industry has just met its match: the no-cost promotion platform, Goodviser. The company has taken new strides in what used to be the rule of “price, product, promotion”...
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Is Advertising a Means or an End?
Given that it is created to be noticed, it’s little wonder that advertising is one of the most visible business models. For some, it’s the way we learn about products and services, while for others,...
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Children Often Influence What Families Eat – And Junk Food Marketers Know It
By Monique Potvin Kent Would you let a clown influence what brand of car you buy? How about choosing your household appliances based on the advice of a cartoon bird or tiger? Probably not. But young...
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6 Ways AI Can Make Political Campaigns More Deceptive Than Ever
By David E. Clementson, University of Georgia Political campaign ads and donor solicitations have long been deceptive. In 2004, for example, U.S. presidential candidate John Kerry, a Democrat, aired an...
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Leveraging Digital Marketing for Dentists: A Guide to Growing Your Client Base
In this breakneck digital era, where everything is just a mouse click away, it’s a no-brainer that businesses of all shapes and sizes need to jump on the digital marketing bandwagon to effectively...
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How To Advertise with Google Ads Cost For Small Businesses
— Google has become synonymous with online searches, and its impact on businesses is undeniable. If you’ve ever looked for a product or service on Google, chances are you’ve encountered various ads...
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Ten of the Most Under-Appreciated Brand Name Slogans That Will Have a...
Most people go through their day without giving their everyday household products a second thought. I know I did until a bright yellow package of Sunsweet prunes stopped me in my tracks, or shall I...
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The Death Pivot: When the Customer Becomes the Victim
Amazon’s first quarter results reveal something particularly worrying for its regular customers: the e-commerce giant, which for many years strove to offer the widest possible range of products and the...
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Something Tells Me That We’ve Already Lost the Battle To Prevent...
I’ve been saying it for years: from the moment the Internet made it possible to systematically capture user data, advertising was changed forever. But this was never a change approved by law or...
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Why Freedom, Happiness, and Authenticity Are the New Currency of Marketing
“Sex sells” Our lives are saturated with clickbait headlines, eye-popping visuals, and provocative ads. It brings to mind a maxim as old as marketing itself: sex sells. And while the aphorism holds a...
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Why More Food, Toiletry and Beauty Companies Are Switching To Minimalist...
By Lan Anh Nu Ton, Texas Christian University For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the...
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Social Media Are Now Like Old Media, Only Much, Much Worse
Fede Durán, a journalist at Spanish daily El Mundo, called me to talk about the evolution of social networks following the launch of Threads, and how this will potentially make an already untenable...
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5 Marketing Lessons From the Taylor Swift and Travis Kelce Romance
By Angeline Close Scheinbaum, Clemson University What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor...
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The Impact of 10,000 Daily Ads on the Average American
By Martha A. Lavallie The average American is bombarded with up to 10,000 ads daily. This relentless wave of advertising, part of an industry worth nearly a trillion dollars, is orchestrated by some of...
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